Swimwear or beachwear is an outfit designed for the people
engaged in a water-based activity or water sports such as swimming, surfing,
water skiing, or other activities such as sunbathing. There is a wide variety
of modern and trendy swimsuits available in the market which varies in size as
well as quality. Swim suits can also be worn as undergarment in specific
sports. In a similarly way, beachwear are the apparels used for wearing at
beach, particularly metropolitan beach. It is a subtype of swimwear-based
outfits.
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The global swimwear and beachwear market is majorly
segmented into three types on the basis of end-users, namely, men’s wear,
women’s wear, and kids wear. Based on the product type, the global market is
segmented as casual clothing, men’s swimwear, beach wear, swim trunks, rash
guards, wet suits, racing suits, briefs, board shots, and speedos. Ladies
prefer outfits such as one piece, bikinis, or thongs. UV protected swimwear’s
are used for protecting the body from direct heat from the sunlight as well as thermal
swimwear keeps the body warm under certain climatic conditions. Industry also
caters its accessories such as swim goggles, swim paddles, kick board, swim
caps etc.
Designers have created multiple product options due to which
men have become more conscious about their looks. Expansion of beauty and spa
industries and increased demand for specialty swimwear by women are also
boosting the swimwear and beachwear market growth to some extent. Demand of
swimwear such as shorts and boards shots have increased significantly owing to
advertisement of sports brands and availability of a wide range of fashionable
options. Increasing participation in water features and popularity of beachwear
accessories are some of the factors influencing the growth of the global
market. However, fashion brands are becoming more active related to sportswear.
Hence, rising integration of fashion into swimwear has created a centre of
attraction for customers, specifically from the new generation. These are some
major trends which are leading a strong growth of swimwear and beachwear
market.
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Europe and the United states are anticipated to be the
largest players in the global swimwear and beachwear market. In addition, Asian
countries such as China are expected to experience rapid growth in the near
future. However, few factors such as social, religious, and cultural protocols
in some parts around the globe may hinder the overall market growth of swimwear
and beachwear market in future.
Major players operating in the global swimwear and beachwear
market include Arena Italia S.p.A, American Apparel, Inc., Diana Sport,
Jantzen, Inc., Eveden Group, La Perla Group, O'Neill, Inc., and NOZONE Clothing
Limited. Other key players influencing the global market are PARAH S.p.A,
Speedo International Ltd., Pentland Group PLC, Perry Ellis International Inc.,
Quiksilver, Seafolly, Seaspray Swimwear, TYR Sport, Tefron, and PVH Corp.
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Swimwear and Beachwear Market: Regional Segment Analysis
·
North America
o
U.S.
·
Europe
o
UK
o
France
o
Germany
·
Asia Pacific
o
China
o
Japan
o
India
·
Latin America
o
Brazil
·
Middle East and Africa
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