Energy drinks usually comprise
stimulating items such as caffeine which provides mental and physical
stimulations. These are non-alcoholic soft drinks that help in providing
general fitness and freshness of mind. Energy food items are mainly made from
protein sources such as eggs, milk, fruits, oats, or whey.
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Increasing health awareness among
global population of all age is the major factor for the growth of the global
energy food and drinks market. Energy consumable items such as beverage or food
work as supplement to the regular food or are more often preferred as ‘on go’
food. Energy food items such as protein chocolates, protein bars, biscuits and
so on are experiencing high owing to the growing importance of fitness in the
changing lifestyles. The daily routine of people is full of rush, hence such
lifestyle consumes more time often leading to the lack of attention towards
health. Energy drinks or food items are handy and are easily available to the
people to consume at any time during the day. Though some scientists and
fitness experts are negatively contributing to the growth of the market, people
opting for artificial consumables will favor the growth of the global energy
food and drinks market in the near future.
The global energy food and drinks
market is segmented on the basis of its sources, end-users, and regions. Based
on the sources, the global energy food and drinks market is segmented as
caffeine, guarana, taurine, B vitamins, ginkgo biloba, ginseng, L-Carnitine,
antioxidants, sugars, and others. On the basis of drink types, the global
market is segmented as alcoholic energy drinks and non-alcoholic energy drinks.
Based on the end-users, the global market is segmented as kids/teenagers,
adults, and geriatrics.
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The global energy food and drinks market
is segmented regionally into the United States, Africa, Asia Pacific, Latin
America, the Middle East, and Europe. Owing to the growing population, Asia
Pacific is anticipated to show great potential to grow in future. The United
States and Europe are the leading market players due to increased awareness of
fitness, the efforts from government and private organizations to make nation
healthy, and modern and busy lifestyle.
Some of the major players dominating
the market are Red Bull GmbH, Hansen Natural Corp., Nestle, PepsiCo, Glanbia
Nutritionals Ltd., and The Coca-Cola Company. These key companies are finding
different ways to make the energy food and drinks market more attractive by
providing tasty, healthy energy drinks and food.
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Energy Food And Drinks Market:
Regional Segment Analysis
·
North America
o
U.S.
·
Europe
o
UK
o
France
o
Germany
·
Asia Pacific
o
China
o
Japan
o
India
·
Latin America
o
Brazil
·
Middle East and Africa
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