Green tea is a type of tea that is
made from the leaves of Camellia sinensis, which have not undergone any of the
withering and oxidation applied when processing Camellia sinensis as in other
types of tea. Although green tea is originated in China, its production has
proliferated to many countries in Asia. Green tea can be classified into various
types based on different factors such as the variety of the tea plant, growing
conditions, production processing, horticulture, and time of harvest. Some of
the Japanese green teas are sencha, gyokuro, kabusecha, matcha, tencha,
genmaicha, and hojicha.
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Owing to its properties such as
health benefits provided to the consumers, green tea is witnessing high demand
globally. Also, regular intake of green tea helps in reducing the overweight of
body. Factors such as growing consumer awareness for healthy and safe products,
the increasing number of people suffering from obesity, cancer digestive
disorders, and many more diseases, and advantages by the regular consumption of
green tea are acting as growth driving factors of the global green tea market.
Green tea also reduces the effect of cancer cells, LDL cholesterol, cures body
and headaches, and helps in fat reduction. These properties of green tea will
spur the demand in the near future.
The global green tea market is
segmented on the basis of type, flavors, and by region. On the basis of type,
the global green tea market is segmented as green tea bags, green tea instant
mixes, iced green tea, and other types. Based on the flavors, the market is
segmented as lemon, cinnamon, aloe vera, vanilla, basil, jasmin, wild berry,
and others. Geographically, the global green tea market is segmented as North
America, Asia-Pacific, Europe, and Rest of the World (RoW).
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Asia Pacific is considered to
represent the largest market for green tea. Also, China is the biggest producer
and exporter of green tea. Countries such as China, Middle East, Hong Kong,
Taiwan, and Japan are the major markets for green tea in Asia Pacific.
Furthermore, Europe is anticipated to the fastest growing market for green tea
due to rising health awareness among consumers.
Some of the major companies
dominating the global green tea market are Arizona Beverage Company, AMORE
Pacific Corp., Associated British Foods LLC, Celestial Seasonings, Cape Natural
Tea Products, Finlays Beverages Ltd., Hambleden Herbs, Hankook Tea, Frontier
Natural Products Co-Op., Honest Tea, Inc., Kirin Beverage Corp., ITO EN,
Metropolitan Tea Company, Numi Organic Tea, Northern Tea Merchants Ltd., and
Oishi Group Plc. Othe key players influencing the global market are Oregon Chai
Inc., Pukka Herbs Ltd., PG Tips, Qi Teas, The Republic Of Tea, The Kent Tea
& Trading Company, The Stash Tea Company, Yogi Tea, and Uncle Lee’s Tea,
Inc.
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Green tea Market: Regional Segment
Analysis
·
North America
o U.S.
·
Europe
o UK
o France
o Germany
·
Asia Pacific
o China
o Japan
o India
·
Latin America
o Brazil
·
Middle East and Africa
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